The LAB Miami came to us in need of a new website that clearly displayed their modern and progressive brand identity, while still putting out a sense of community among its members.
We focused the content heavily on the LAB’s interactive community and the individuals that operate within it to cultivate the feeling of a young and fun community while still emphasizing innovation and technology.
We made the user experience as simple as can be; making it easy to sign up, and easy to read about the membership perks. Plus the online/mobile membership experience puts the user at the center of the LAB community.
All of the website and mobile app development was done so that LAB users can transition from using the online platform to the mobile app or website without experiencing any navigation issues.